Privacy Policy

S&B Trend House (“S&B Trend House”, “we”, “us”, or “our”) is an independent editorial review publication. We publish hand-tested product reviews, buying guides, and recommendations written by our editors. This Privacy Policy applies to our website and the services offered on it.

For any privacy question, or to exercise any of the rights described below, you can contact us at [your email here].

We collect the following categories of information:

• Information you give us. When you create an account, subscribe to our newsletter, save a product, or contact us, we may collect your name and email address.
• Information collected automatically. When you browse the site we may collect your IP address, browser and device type, pages viewed, referring page, and approximate location, through cookies and similar technologies.
• Cookie & consent data. We store your cookie choices so we can honour them on future visits.

We do not sell your personal information, and we do not knowingly collect sensitive personal information.

We use the information we collect to:

• Provide, operate, and maintain the website;
• Create and manage your account and saved items;
• Send our newsletter and respond to your messages;
• Understand which reviews and guides are useful so we can improve our editorial work;
• Keep the site secure and prevent abuse;
• Comply with our legal obligations.

Cookies are small text files stored on your device. We use two kinds:

• Essential cookies — required for the site to work (for example, to keep you signed in and remember your cookie choices). These cannot be switched off.
• Analytics cookies — used only with your consent to measure how the site is used (see Google Analytics below).

When you first visit, our cookie banner lets you Accept All, Reject Non-Essential, or Manage Preferences. Non-essential cookies stay off until you allow them. You can change your choice at any time by clearing this site’s data in your browser, which will make the banner appear again.

With your consent, we use Google Analytics to collect aggregated, non-identifying statistics about how visitors use the site — for example, which reviews are read most often. Google Analytics sets cookies and processes data such as your IP address on our behalf.

Analytics only runs after you accept analytics cookies. If you reject non-essential cookies, Google Analytics is not activated. You can learn more from Google’s own privacy resources and may install Google’s opt-out browser add-on.

If you subscribe, we use your email address to send our editorial newsletter with new reviews, guides, and recommendations. We send it only to people who have asked to receive it.

Every newsletter includes an unsubscribe link, and you can opt out at any time. You may also ask us to remove you by emailing [your email here].

Our reviews contain affiliate links to retailers such as Amazon and others. If you click one and make a purchase, we may earn a commission at no extra cost to you. When you follow an affiliate link, the destination retailer is responsible for its own handling of your information under its own privacy policy.

For full details on how affiliate links work, please read our Affiliate Disclosure.

We do not sell your personal information. We share it only with:

• Service providers who help us run the site (such as hosting, email delivery, and, if you consent, analytics), and only to perform those services for us;
• Legal authorities when required by law or to protect our rights and the safety of others.

We keep personal information only for as long as we need it for the purposes described in this policy — for example, for as long as you hold an account or remain subscribed to our newsletter — and as required to meet legal obligations. When it is no longer needed, we delete or anonymise it.

Depending on where you live, you may have some or all of the following rights over your personal information:

• Access a copy of the information we hold about you;
• Correct information that is inaccurate or incomplete;
• Delete your information;
• Object to or restrict certain processing;
• Withdraw consent at any time;
• Receive your information in a portable format.

To make a request, email [your email here]. We will respond within the timeframe required by applicable law.

If you are in the European Economic Area or the United Kingdom, we process your personal information under one of these legal bases: your consent (for analytics cookies and the newsletter), the performance of a contract (to provide your account), and our legitimate interests in running and securing a useful website.

You have the right to lodge a complaint with your local data protection authority. You may also withdraw consent at any time without affecting processing that already took place.

Under Canada’s Anti-Spam Legislation (CASL), we send commercial electronic messages, such as our newsletter, only to people who have given consent. Every message identifies S&B Trend House, includes our contact information, and provides a clear way to unsubscribe. We honour unsubscribe requests promptly.

If you are a California resident, you have the right to know what personal information we collect and how we use it, to request access to or deletion of that information, to correct it, and to not be discriminated against for exercising these rights.

We do not sell or share your personal information for cross-context behavioural advertising as those terms are defined under California law. To exercise your rights, email [your email here].

Our site is intended for adults. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will delete it.

We use appropriate technical and organisational measures to protect your information. No method of transmission or storage is completely secure, but we work to safeguard the data we hold and to limit access to it.

We may update this Privacy Policy from time to time. When we do, we will revise the effective date at the top of this page. Significant changes will be made clear on the site.

Questions, requests, or concerns? Contact S&B Trend House at [your email here].